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Guess means sensuality, boldness, youth, self-confidence, fun and socializing, brand collections addressed to women and men.
The first Guess store was opened in 1981 with the brothers Paul and Maurice Marciano moving to Los Angeles. Soon, this small business, which began with the production and marketing of jeans, has become one of the world's most famous brands. Besides clothing, Guess also produces watches, jewelery and perfumes. The company also owns the Marciano line.

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